Carolina Panthers: Club Level

The Carolina Panthers approached us to help refresh and modernize the 300 and 400 Club Levels of the stadium. Updates included concessions with new exhibition-style layouts, new finishes, new equipment as well as bars with streamlined layouts, larger counter space and more Point-of-Sale locations to reduce fan wait times. To further enhance the fan experience, we upgraded the sound system and added large format digital displays and large format TVs to stream home-and away-team games.

We incorporated the Carolina Panthers' brand identity throughout - from the signature black blue and silver colors to the iconic claw mark dyed into custom carpets, subtly etched into glass, and not-so-subtly stretched across a 30-foot tile wall. We also integrated lesser known brand elements, including the 14-degree angle from the slant of the logo mark, as a reveal pattern for laminate walls and a tile pattern for the floor.

Architect, Interior Designer, FFE Selection and Procurement, Environmental Graphic Designer
Cost & Size
$24 Million | 220,000 SF

The Takeaway

The Club Level Renovation was part of the fourth phase of a 5-year stadium renovation, and focused on creating a more engaging fan experience with better food, beverage and game-viewing options.