As a new business venture creating all-natural fresh made pops in Charlotte, Velo Pops owners hired Wagner Murray to bring their energetic vision to life. Our team was engaged to develop a recognizable branded environment that could be easily replicated to new stores as their business expands. Working closely with ownership, our team guided the development of program needs which informed the space plan, equipment layout, and design direction. We provided input on logo development, brand colors, and developed creative strategies to integrate the brand identity into the physical space. In collaboration with ownership and a local artist, we set out to create "Instagrammable" moments throughout the space that would encourage social media interaction. The small display kitchen and queuing line was organized with maximum efficiency in mind, while allowing patrons to observe the pop making process, and a new patio space offers an inviting place to gather. 

Architect and Interior Designer
1,680 SF


The shop's playful design and successful execution of brand integration lead to being named The Winner in Retail Design at the IIDA Carolinas 2020 DesignWorks Awards!