Our design team worked with the Tampa Bay Buccaneers to convert 10,000 square feet of underused space at Raymond James Stadium into the team's first brick-and-mortar store. The space's 45-foot high ceilings presented many challenges with addressing lighting and signage, while also ensuring store security. To solve these issues, we designed a 24-foot entrance portal and ceiling trellis, providing the infrastructure needed to support these systems. Fans riding the escalator next to the store experience an immersive birds-eye view through the trellis and into the store. New glazing on the second level gives fans in the main concourse tempting views of the new retail space. This increased customer awareness, and consequently impacted retail sales, while also allowing natural light into the dark concourse. On the interior, design elements such as cedar wall paneling with a burned Buccaneers flag, and red stretched fabric sails, play into the team's pirate persona in a refined way. Within the store, team owners wanted to create a separate womens boutique for their female supporters, who make up half of the fan base. By mixing up the finishes and retail fixtures in this area, designing a custom football light feature, and a wall mural that celebrated female fans, we were able to create the boutique shop they wanted. This project was just recognized as the Winner in Retail Design by IIDA Carolina’s DesignWorks Awards.
